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SMA Worldwide

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Client overview

SMA Worldwide is a logistics company specialising in efficient and reliable shipping solutions for businesses and individuals. Offering services such as freight forwarding, courier services, and supply chain management, SMA Worldwide handles both domestic and international shipments, ensuring secure and timely delivery across various industries. The company is known for its customer-focused approach, tailoring services to meet specific client needs. With expertise in managing complex logistics and a strong global network, SMA Worldwide provides real-time tracking and regular updates, ensuring transparency throughout the process. With years of industry experience, SMA Worldwide has built a reputation for professionalism, attention to detail, and excellence, making it a trusted partner for optimising logistics operations.

Client

SMA Worldwide

Service

Web Design & Support

Completion

2023

project overview
Challenge
Outcome
Approach
The challenge

In 2023, SMA Worldwide approached me to revamp their online presence, as they lacked a dedicated digital marketing team and had an outdated website. The challenge was to redesign their website to be more user-centered and visually appealing, ensuring it effectively communicated their logistics services. Additionally, I took on the responsibility of providing ongoing web support, managing their social media channels, and crafting a comprehensive digital marketing strategy from scratch. The goal was to modernise their brand and enhance their online visibility, making it easier for clients to engage with their services.

The outcome

As a result of my efforts, SMA Worldwide now has a modern, user-centered website that not only looks visually appealing but also improves functionality and user experience. The redesign has made it easier for clients to navigate and access services, leading to increased engagement. Additionally, by implementing a cohesive digital marketing strategy and actively managing their social media channels, SMA Worldwide has seen a significant boost in their online presence, brand visibility, and customer inquiries. The company is now better positioned in the competitive logistics industry, with a strong and professional digital footprint.

The approach

To tackle the challenge, I began with a thorough analysis of SMA Worldwide’s existing website, identifying areas for improvement in user experience and visual design. I collaborated closely with the team to understand their goals, target audience, and brand values. This insight guided the development of a user-centered design that was both functional and visually appealing. I then redesigned the website, focusing on intuitive navigation, clear service offerings, and engaging visuals. In parallel, I created a comprehensive digital marketing strategy, setting up and managing their social media profiles to enhance brand awareness. Throughout the project, I provided ongoing web support, ensuring that the site remained updated, secure, and optimized for performance.

the process:
THE web design
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the results

The result of the brand identity redesign played a pivotal role in elevating Deli Casablanca's presence on the high street. The striking and meaningful logo, featuring the "Tree of Life," not only captured the essence of the brand but also served as a visual beacon. It adorned signage, menus, and all marketing materials, creating a cohesive and inviting atmosphere. The images vividly showcase how the logo's aesthetics seamlessly integrated with the physical space, effectively drawing in passersby and instilling a sense of authenticity and quality in every meal kit offered. This newfound brand identity not only helped Deli Casablanca stand out in a crowded market but also resonated deeply with customers, inviting them to experience the exceptional quality and rich traditions of Moroccan cuisine.

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All projects

SMA Worldwide

Together, we deliver a better business

Client
SMA Worldwide
Category
Web Design & Support
YEAR
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Overview

SMA Worldwide is a logistics company specialising in efficient and reliable shipping solutions for businesses and individuals. Offering services such as freight forwarding, courier services, and supply chain management, SMA Worldwide handles both domestic and international shipments, ensuring secure and timely delivery across various industries. The company is known for its customer-focused approach, tailoring services to meet specific client needs. With expertise in managing complex logistics and a strong global network, SMA Worldwide provides real-time tracking and regular updates, ensuring transparency throughout the process. With years of industry experience, SMA Worldwide has built a reputation for professionalism, attention to detail, and excellence, making it a trusted partner for optimising logistics operations.

The goal

In 2023, SMA Worldwide approached me to revamp their online presence, as they lacked a dedicated digital marketing team and had an outdated website. The challenge was to redesign their website to be more user-centered and visually appealing, ensuring it effectively communicated their logistics services. Additionally, I took on the responsibility of providing ongoing web support, managing their social media channels, and crafting a comprehensive digital marketing strategy from scratch. The goal was to modernise their brand and enhance their online visibility, making it easier for clients to engage with their services.
View the live site

As a result of my efforts, SMA Worldwide now has a modern, user-centered website that not only looks visually appealing but also improves functionality and user experience. The redesign has made it easier for clients to navigate and access services, leading to increased engagement. Additionally, by implementing a cohesive digital marketing strategy and actively managing their social media channels, SMA Worldwide has seen a significant boost in their online presence, brand visibility, and customer inquiries. The company is now better positioned in the competitive logistics industry, with a strong and professional digital footprint.

View the prototype
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Conclusion

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Read the full case study
The result of the brand identity redesign played a pivotal role in elevating Deli Casablanca's presence on the high street. The striking and meaningful logo, featuring the "Tree of Life," not only captured the essence of the brand but also served as a visual beacon. It adorned signage, menus, and all marketing materials, creating a cohesive and inviting atmosphere. The images vividly showcase how the logo's aesthetics seamlessly integrated with the physical space, effectively drawing in passersby and instilling a sense of authenticity and quality in every meal kit offered. This newfound brand identity not only helped Deli Casablanca stand out in a crowded market but also resonated deeply with customers, inviting them to experience the exceptional quality and rich traditions of Moroccan cuisine.

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