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Overview
Diamond Functions Ltd is a consultancy firm that stands out in the industry for its comprehensive range of services. Founded by an industry veteran with over 8 years of delivering financial and transformation professional services, the company has honed its expertise in various domains. Their services encompass user research, service design, financial services, UX design, and a spectrum of related offerings. With a strong background in serving public sector organisations, Diamond Functions Ltd is now expanding its horizons to offer bespoke team solutions to clients. This strategic approach positions them as a valuable partner in the ever-evolving consultancy market, where tailored solutions and seasoned professionals are in high demand. Diamond Functions Ltd's commitment to delivering exceptional consultancy services sets them apart as a trusted and innovative player in the industry.
The goal
The challenge that I faced when tasked with redesigning the brand and website for DF Consultancy was multifaceted. The existing website was cumbersome to navigate and maintain, making it a source of frustration for both users and administrators. Additionally, the website's SEO and technical performance needed significant improvement to enhance its online visibility and user experience. To address these issues, I had to create a new website that not only met the highest design and development standards but also adhered to the newly established brand identity guidelines. This required a meticulous approach to ensure that the revamped website was not only aesthetically pleasing but also functionally efficient, user-friendly, and optimised for SEO. The challenge was to strike a balance between design aesthetics and technical excellence while aligning everything with the brand's identity—a task that demanded careful planning and execution.
View the live site
The outcome of the project was the successful creation of a highly converting website that exudes a contemporary yet trustworthy feel. To achieve this, I employed a palette of soft colors, carefully selected fonts, and subtle animations, all of which contributed to creating a sense of calm and instilling trust in visitors. The design was meticulously crafted to convey DF Consultancy's core values and working methodology effortlessly, catering to their predominantly public sector clientele. The use of Figma for design and Webflow for development allowed for a seamless and responsive website that effectively represents the brand's identity and fosters a welcoming online environment for users. Overall, the result was a website that not only met the project's objectives but also exceeded expectations in terms of aesthetics, usability, and conveying the essence of DF Consultancy.
The process I followed to develop DF Consultancy's brand identity was meticulously crafted to align with the brand's ethos and objectives. Here's an overview of the pivotal steps involved:
Brand Identity Development:
- Research and Discovery: Extensive research was conducted to gain insights into DF Consultancy's strengths, target audience, and market positioning. This involved analysing competitor brands, conducting surveys, and gathering data to inform strategic decisions.
- Brand Values: Core values such as trustworthiness, expertise, and professionalism were identified as integral to DF Consultancy's identity. These values were carefully articulated and refined to resonate with the expectations and values of the clientele across Europe.
- Design Aesthetics: Thoughtful consideration was given to the visual elements of the brand, including selecting soft, approachable colour palettes, modern fonts, and clean design elements that would appeal to European audiences and reflect DF Consultancy's commitment to excellence.
- Logo Design: The logo design process focused on creating a symbol that encapsulated DF Consultancy's reliability and competence. Iterative design concepts were developed, refined, and tested to ensure that the final logo resonated with stakeholders and communicated the brand's values effectively.
- Visual Identity System: A comprehensive visual identity system was developed to maintain consistency across all brand touchpoints. This included defining typography, imagery style, and design elements that would be used consistently in marketing materials, presentations, and digital platforms.
- Brand Guidelines: Detailed brand guidelines were created to provide clear instructions on how to use and apply the brand elements correctly. These guidelines ensure that all communications and materials produced by DF Consultancy maintain a unified and professional appearance, reinforcing the brand's identity and credibility.
The process was meticulously followed to develop a brand identity that seamlessly communicated DF Consultancy's values and services to its clientele across Europe. The outcome was a modern, trustworthy, and cohesive brand identity that effectively represented DF Consultancy's ethos and resonated with its target audience.
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