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Pippi's Pooch Boutique

Gifts for your special pooch

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Gifts for your special pooch

Pippi's Pooch Boutique

Gifts for your special pooch
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Pippi's Pooch Boutique

Gifts for your special pooch
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Client overview

Pippi's Pooch Boutique is a new business specialise in pet hampers and all pet accessories , after the pandemic they wanted to bring their business to the digital world.

Client

Pippi's Pooch Boutique

Service

Branding, Web design

Completion

2021

project overview
The challenge

The business needed a brand and website to market their offering to the world and potential investors.

The outcome

Create a strong logo and simple brand identity to help their brand be strong at attracting clients, especially on printed materials. Webflow eCommerce was the solution for this small online business.

The approach

✓ Quality ✓ Professional ✓ Trustworthy ✓ Friendly ✓ Modern

the process:

Creating a solid brand, with strong foundations is much more than just creative brainstorming.

The branding process is a combination of investigation, strategic thinking, project management, and creativity.

Yes, there is a lot that goes on in the background and yes, there are processes that we, as experienced brand stylists follow, but the one thing that I personly do is to make sure that the branding process is kept as simple and jargon-free as possible for the client.

In simple terms,I follow 3 stages in the branding process:


1. CONDUCTING RESEARCH:

Conducting research allows you to:

  • Clarify the vision, strategies, goals and values of the company
  • Ask key management their vision for the brand
  • Research stakeholders’ needs and perceptions
  • Conduct a brand audit
  • Conduct a competitive audit

2. DEVELOPING/CLARIFYING STRATEGY:

A brand strategy should clarify:

  • Vision
  • Target markets
  • Competitive advantage
  • Brand values
  • Brand personality
  • Brand promise
  • Brand proposition

3. DESIGNING IDENTITY:

When designing a brand identity, I look in detail at a number of key areas and whether they accurately represent the values and personality set out in the strategy.

The design process begins by creating a logo, which will become the graphical representation of the brand. Colours, fonts, shapes, and icons are all considered to create something unique, eye-catching, and illustrative of the brand.

An overall brand identity is also created to give a look and feel to the brand. On any marketing document for a brand, you should be able to cover up the logo and still know what brand it belongs to, just from the colors, imagery, typography, styling, etc.


THE web design
PROCESS
No items found.
the results

The result was a harmonious blend of aesthetics and functionality—a visually appealing, trustworthy, and user-friendly website that effectively communicated DF Consultancy's expertise and values to its target audience. This approach aimed to create a lasting impression and support DF Consultancy's mission in serving public sector organisations.

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All projects

Pippi's Pooch Boutique

Gifts for your special pooch

Client
Pippi's Pooch Boutique
Category
Branding, Web design
YEAR
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Overview

Pippi's Pooch Boutique is a new business specialise in pet hampers and all pet accessories , after the pandemic they wanted to bring their business to the digital world.

The goal

View the live site

Create a strong logo and simple brand identity to help their brand be strong at attracting clients, especially on printed materials. Webflow eCommerce was the solution for this small online business.

Creating a solid brand, with strong foundations is much more than just creative brainstorming.

The branding process is a combination of investigation, strategic thinking, project management, and creativity.

Yes, there is a lot that goes on in the background and yes, there are processes that we, as experienced brand stylists follow, but the one thing that I personly do is to make sure that the branding process is kept as simple and jargon-free as possible for the client.

In simple terms,I follow 3 stages in the branding process:


1. CONDUCTING RESEARCH:

Conducting research allows you to:

  • Clarify the vision, strategies, goals and values of the company
  • Ask key management their vision for the brand
  • Research stakeholders’ needs and perceptions
  • Conduct a brand audit
  • Conduct a competitive audit

2. DEVELOPING/CLARIFYING STRATEGY:

A brand strategy should clarify:

  • Vision
  • Target markets
  • Competitive advantage
  • Brand values
  • Brand personality
  • Brand promise
  • Brand proposition

3. DESIGNING IDENTITY:

When designing a brand identity, I look in detail at a number of key areas and whether they accurately represent the values and personality set out in the strategy.

The design process begins by creating a logo, which will become the graphical representation of the brand. Colours, fonts, shapes, and icons are all considered to create something unique, eye-catching, and illustrative of the brand.

An overall brand identity is also created to give a look and feel to the brand. On any marketing document for a brand, you should be able to cover up the logo and still know what brand it belongs to, just from the colors, imagery, typography, styling, etc.


PROCESS –
PROCESS –
PROCESS –
PROCESS –
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Conclusion

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Read the full case study
The result was a harmonious blend of aesthetics and functionality—a visually appealing, trustworthy, and user-friendly website that effectively communicated DF Consultancy's expertise and values to its target audience. This approach aimed to create a lasting impression and support DF Consultancy's mission in serving public sector organisations.

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